Nowadays, more and more merchants become aware of the importance of social media and the profit it can generate. Therefore, social media users are more familiar with the business presence of social media -- public Facebook profile, Twitter page and Youtube account of an individual, a brand, or a company.
For business entities or a celebrity, creating their page on various social media sites definitely enrich the ways for more effective and direct communication between the companies or individuals and the public. Social media monitoring is indispensable for more and more companies for them to know the public opinions. Not only social media professionals are hired to manage the social media accounts for the company, but some are even doing something like content scanning on social media. Once I was complaining on the Facebook by posting on my wall about a clothes by ***, and just two or three days later, customer service staff from *** talked to me on Facebook asking about my problem with their clothes! Social media sites of celebrities reduce the distance between them and their fans or general publics. Before there is little way to communicate with them other than reading their news on newspapers or writing letters to them (most likely get no response). But now, people are able to follow the person they are interested of what they did, are doing or will do, people are even able to show their support, ask questions and doubts,and get feedback!
On the other hand, with more people sponsored to be a representative -- who can be your friends, people might be enough of their social media feeds chocked up with posts which might be out of their interests or business. The result can be that people who tweet are unfollowed by their friends. What I think and suggest is that people should settle down the theme and goal before opening a social media account. Whether it will be an effective communication tool for business reason, or a reflection of one's professional life, or just a record of daily life for an individual. Doing this will make an appropriate role of you by using social media effectively.
I think it is a fantastic idea to choose a goal for each of your social media accounts so as to avoid contaminating the different aspects of your life with bleed from other areas. With tools like Tweetdeck and Hootsuite there's no reason that a person couldn't easily divide their content across two or three different streams depending on which group of followers could best use it or are most interest in it. I'm sure followers would appreciate the little extra effort you put in as well.
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